At Wicked Spoon Yogurt, we wanted to be able to offer healthy great tasting frozen yogurt with an edge. We’ve done just that. Wicked Spoon Yogurt has a wide arrange of flavors in non-fat, low fat, sugar-free, and non-dairy options. What makes Wicked Spoon stand out is its combo options ranging from traditional seasonal fruit to granola to the wickedest, most delicious topping combinations you ever dreamed of like Apple Pie frozen yogurt topped with Bourbon Glazed Bacon & Pecan’s! Wicked Spoon frozen yogurt is 100% all-natural, gluten free, kosher and filled with yogurt’s beneficial live and active cultures.
How it started
Lifetime cook. Food adventurer. Culinary experimenter. Interactive Marketer.
In 2007 I added lover of tart frozen yogurt to this list of descriptors when my wife and I discovered this healthy indulgence. The finding became a habit within weeks. We were hooked.
As a home cook and culinary aficionado, I knew there was more that I could do with the frozen yogurt. Our home kitchen became my laboratory. I began experimenting with sweet and savory toppings. From the wild to the mild, from the crazy to the creative, I tested and tasted…..and tasted and tested! My epiphany came the day I reduced some balsamic vinegar and caramelized pecans.
The city was seemingly being taken over by a love of tart frozen yogurt. As more and more shops were popping up in Manhattan, there were all more of the same. I knew there was an opportunity to bring my home kitchen laboratory to the public and take the frozen yogurt craze to the next level, a level that would appeal to the foodie in all of us.
With a brand new baby and a million ideas, we made the decision that I would quit my marketing business development job and start working on MY yogurt location. Guiding principles – strikingly good taste, unique ingredients, unparallel flavor combinations.
The word “wicked” embodied these ideals to me. Wanting to create a seamless wicked experience for the customer I turned my attention to the spoon. I met Mary Howard of SunCirc who had recently teamed up with Ran Lerner, renowned product designer for companies such as Nambe, Umbra, Rosenthal and Reed & Barton, to design a one-of-a-kind, bio-based spoon. Wicked Spoon Yogurt is the first to carry this product.
Not only do I create my own recipes but sought local New York entrepreneurs with food products embodying the same philosophy. This lead me to bobbysue’s nuts!, WannaHavaCookie, Danny Macaroons, and Mr. Chocolate himself the renowned chocolatier, Jacques Torres.
With my background in interactive marketing, I want to empower our customers to create and share their own incredible combinations and discoveries as I had been doing for years. We created just that opportunity at www.mywickedidea.com.
In addition we had an iPhone game created called Wicked Spoon Yogurt Toss, swipe the screen and try to get a scoop of yogurt into a cup for points.
At Wicked Spoon Yogurt, we offer healthy, wickedly good frozen yogurt with an edge. We hope you’ll visit us soon to experience our latest discoveries.